gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• Well-worn horror tropes also have provided a laundry list of gimmicks filmmakers need to work around& or use to misdirect audiences anew.
  已经被用滥的恐怖手法也提供了一长串电影导演需绕开或者用来重新误导观众的招数。
• He didn't favor trends or gimmicks.
  他不喜欢流行趋势和噱头。
• Some TV technologies like 3-D have turned out to be gimmicks.
  3D等一些TV电视技术最后变成了噱头。
• If you start by producing a standard CV then you will be sure to have the basics right; get the content right before focusing on the design. The content and the presentation are more important than design gimmicks.
  假如你打算制作标准型简历，那一定要保证基本的东西是对的：在设计之前要先确保内容正确，内容和展示文稿比设计噱头更加重要。
• In a December update, Koum said his company's focus was on messaging and only messaging& no games, no advertising, no gimmicks.
  在去年12月公布最新数据时，库姆说，他的公司关注的是消息，也只有消息，不是游戏，不是广告，不是华而不实的东西。
• By including likely future costs, it moves to a new system of upfront accounting that moves away from the alleged "gimmicks and sleight-of-hand accounting" of the Bush years.
  通过将可能的未来成本涵盖在内，奥巴马的预算草案从所称的布什年代“耍花招、玩诡计的会计方法”转向了“提前会计”的新体系。
• I developed a system for sharing sales gimmicks that worked.
  我建立了一套制度，让所有业务员共享行之有效的销售策略。
• I don't trust fancy gimmicks in cars.
  我觉得汽车上一些别出心裁的小玩意靠不住。
• No sleeves, pulls, shells, magnets, or gimmicks of any kind.
  没有袖子、任何的掩护、磁铁或秘密装置。
• IT industry is lacking in original ideas: today's science and technology is more about hype, marketing campaigns and gimmicks than before.
  信息技术产业缺乏创新思路：今天的科技比以前更注重大肆宣传、促销活动和噱头。